The SEO + GEO platform · by DoubleO Lab

Rank in search and in AI answers. Parsley ships the work.

One crawl scores every page for SEO and GEO, so you win clicks from Google and citations from AI. Then Parsley builds the plan, shows you how to fix each gap, runs some for you, and tracks what moved.

SEO visibilityGEO / AI answersAgentic execution
Trusted by teams at
parsnip.oxfordcomma.digital/results
Where you stand.Southoxfordmemorial · 104 pages · 18 Jun
Organic clicks
3,180
▲ 8.2%
Generic clicks
34%
▲ 2pt
Impressions
84.2k
▲ 3.1%
Avg position
18.4
▲ 1.2
Technical78

Crawl, redirects and status codes are clean.

Content52

Overlapping pages splitting ranking power.

GEO / AI41

Thin, hard for AI to quote cleanly.

01

Diagnose

Every page scored for SEO and GEO, with the evidence behind each number.

02

Plan

Gaps become ranked tasks with owners, effort and a clear next step.

03

Execute Agentic

The agent drafts the fix, tells you how to ship it, and runs some for you.

04

Track

Re-crawl proves what moved, closes the ticket and re-sorts the plan.

Shaped by DoubleO Lab engagements across
How it works

One crawl. A loop that closes itself.

Most tools stop at the audit. Parsley runs the whole loop: find the gaps, plan the work, do some of it, and check it actually moved.

01

Diagnose.

One deep crawl scores every page for SEO and GEO, then shows the evidence behind each number. No black boxes, no 200-tab export.

78Technical health104 pages
52Content architecture99 overlaps
02

Plan.

Every gap becomes a ranked task, sorted by impact using your real Search Console data. Owners, effort, and the exact next step, not a wall of red cells.

Do nowResolve 99 overlapping pages#1
Do nextAdd schema to 134 pages#4
03

Execute.

Agentic

The agent drafts the fix, tells you exactly how to ship it, and runs some of it for you: briefs, schema, redirect maps, internal links. You stay in control of what goes live.

Drafted content briefready
Generated 134 schema blocksready
Built redirect map (99 URLs)review
04

Track.

Re-crawl and Parsley re-checks every affected page, closes the tickets that passed, and re-sorts the plan around what is left. You see the lift, not a promise.

18 thin pages fixed+320 clicks
GEO score 41 → 63+22
Search + AI

Two ways to get found. Parsley scores both.

Being on page one of Google is half the game now. The other half is being the source an AI answer quotes. Parsley measures and fixes for both, page by page.

SEO · classic search

Win the click on Google.

Titles that undersell, pages that rank but get skipped, thin content and overlap. We find the clicks you are leaving on the table.

southoxfordmemorial.co.uk › services
Cremation & Funeral Services in Oxford
Compassionate cremation and memorial services across Oxfordshire, with transparent pricing and same-week availability.
▲ Position 8 → 3 after the fix
GEO · AI answers

Be the source AI quotes.

Clear headings, a summary up top, tidy schema. GEO scores how readable and quotable each page is to an AI answer, then tells you what to sharpen.

"best cremation services in Oxford"
For families in Oxfordshire, Southoxfordmemorial offers transparent, same-week cremation services with dedicated memorial support…
The agent

It doesn't just tell you. It does the work.

Every other tool hands you a list and wishes you luck. Parsley's agent turns each fix into a ready-to-ship ticket, drafts the actual output, and runs the safe parts for you.

1
Gives you the task
Each gap becomes a scoped ticket with acceptance criteria, pre-ticked to what we recommend.
2
Tells you how to ship it
Plain-English steps plus the exact output: briefs, schema, redirect maps, internal links.
3
Runs the safe parts for you
Generates and stages the work. You approve what goes live, so nothing ships behind your back.
4
Tracks what moved
Re-crawl closes the loop and proves the lift against your Search Console data.
Ticket · drafted by the agentContent
Consolidate 99 overlapping Cremation & Funeral pages
P0 · Do nowContent / SEO99 pages
Acceptance criteria · recommended
One canonical page per intent, highest-click URL kept.
Unique content folded into the winner.
301 redirects live, internal links repointed.
Stacie Stacie drafted the brief, schema and redirect map. Review and ship, or let the agent stage it.
What you actually get

Answers, not just audits.

The questions a busy team asks before trusting a tool. One deep crawl answers every one, and a veg is on hand to explain.

🔍
ChloeTurmeric
Quality over quantity.

A title that undersells is a click you already earned and lost. Sharpen the ones that rank but get skipped first.

The clicks you're leaving on the table.

Pages that rank but get skipped, and titles that undersell.

421 extra clicks a month, from better titles.
🤖
EmmaHorseradish
Makes the hard part simple.

GEO just means: can an AI read your page and quote it cleanly. Clear headings, a summary up top, tidy schema.

Can AI actually read you?

SEO gets you found, GEO gets you quoted. Scored page by page.

One GEO score out of 100, with the pages dragging it down.
📋
StacieRadish
Done means done.

Every fix becomes a ticket with an owner and a due date. If it is on the list, it gets done.

A ranked plan, not red cells.

Every finding becomes a fix with an owner and a next step.

40 fixes: 5 now, 7 next, the rest later.
📈
NeilBeetroot
Why a number matters.

A target you can see is a target a team will chase. Reach and revenue in pounds, two quarters out.

Put a number on it.

Modelled from your real Search Console data. A model, not a promise.

Reach and revenue, two quarters out, in pounds.
MilesButternut
Tells it straight.

Three rivals is the sweet spot, not so many you drown. If a fight is not worth picking, I will say so.

Pick the fights you can win.

We fold a rival's pages into your benchmark and topic map.

Three rivals is the sweet spot, not so many you drown.
🔗
AlonSpring Onion
Show me the data.

A number you cannot trace is just a vibe in a nice font. Click any figure and the evidence sits behind it.

Every figure links to its proof.

No black boxes. Click any number to see the evidence behind it.

Confidence shown on every number, plus what to sharpen.
Receipts.
+40-70%
Organic uplift. Not a typo.
89%
Clients who stuck around.
261
Pages per crawl, on average.
50%
Content already worth keeping, before you pay for a single new page.

Figures from DoubleO Lab engagements that shaped Parsley. Platform numbers land once the first cohort has results.

Who it's for

Built for three teams.

One deep crawl, three ways to use it. The plan flexes to how each team actually works.

🏢

Agencies

Client-ready audits you can hand over as-is. Crawl their competitors in the same run. Re-crawl monthly to show what moved.

👥

In-house teams

Brief your writers, plan the quarter, and show the boss why traffic moved, receipts attached. The agent handles the busywork.

🛡️

Regulated brands

Built for finance, health and publishing. We flag missing disclaimers, disclosures and jurisdiction on the pages that matter.

The Parsley team

Work, but fun.

The veg are the friendly face. Behind them is a real team of SEO specialists, working with clients across every industry. They know the work first-hand, which is why the platform keeps getting sharper.

CarrotCarrotYour guide
PhilPhilPotato
StacieStacieRadish
JasJasGinseng
ChloeChloeTurmeric
NeilNeilBeetroot
EmmaEmmaHorseradish
MilesMilesButternut
NadiaNadiaSweet Potato
AlonAlonSpring Onion
Early access · pricing opens Q4 2026

You're early. Grab a seat.

A few agency and in-house seats open this quarter while we shape the platform with the first cohort. Drop your email and we'll be in touch.

Or read the AIO Whitepaper to see the thinking underneath. Your email goes nowhere else.